Welcome
Supply Chain & Operations for E‑Commerce Brands
We act as your embedded supply chain team – bringing trained operators, proven systems, and ongoing oversight so you can scale without the cost and complexity of hiring internally.
WHO IS THIS FOR
If you’re scaling your e-commerce brand but…
- Cash is trapped in excess inventory
- You’re constantly firefighting stockouts
- 3PL expenses become difficult to track
- Operations are becoming chaotic
...you’re not alone. Most brands hit this wall between $10M–$30M revenue.
WHAT WE DO
Supply Chain Foundation
- Inventory planning
- Demand forecasting
- Operational reporting
- Cost visibility
Supply Chain Optimisation
- Inventory optimisation
- Logistics cost reduction
- 3PL management
- Supplier coordination
Growth & Expansion
- New market launches
- Adding sales channels
- Product lines expansions
- Supplier diversification
Our Services
01.
Supply Chain Consultations
A full strategic and operational review of your supply chain, ending with a clear report and a practical action plan. Ideal for smaller brands that need expert guidance to build the right foundations themselves, and for established businesses facing a specific challenge that requires experienced outside eyes.
02.
Fractional Supply Chain
We embed a trained supply chain operator into your business and implement our Sharp Trackers system - a proven suite of custom-built tools, automations, and processes designed to bring structure and visibility from day one. Once live, we stay actively involved at the strategic level, supervising quality, reporting to leadership, and scaling the team up or down as your business demands.
03.
Preparations for business exits and expansions
When a transaction is on the horizon, the state of your supply chain can make or break the deal. We build robust, auditable cost tracking, clean document trails, and verified transaction history. We optimise product line profitability, reduce operational expenses, and manage the full transition of assets - before, during, and after the deal closes. We make sure buyers understand exactly what they're acquiring and why it's an asset, not a liability.
OUR APPROACH
Operations That Enable You to Grow
We work with ecommerce brands to bring order to complex supply chains – cutting unnecessary costs, building systems that hold up under pressure, and making sure the business always has what it needs to grow. Whether you’re scaling fast, entering new markets, or preparing for a major transaction, we make the operational side of the business something you can rely on.
From chaos to clarity
We audit, redesign, and implement supply chain structures that run efficiently - freeing up cash flow and giving leadership full visibility into what's happening at every stage.
Stock that works for you, not against you
We build inventory systems that keep shelves stocked without over-committing capital - so your cash stays available for the things that actually move the business forward.
We stay in it with you
We don't hand over a plan and disappear. Once embedded, we supervise the team, monitor performance, and report back to leadership - so you always know what's happening and why.
WHY US
Why growing brands choose us over an internal hire?
Hiring a supply chain manager sounds straightforward until you realise you don’t know what a good one looks like, the recruitment process takes months, and a bad hire costs far more than their salary.
Here’s how the two options actually compare.
Chain Tales
We plug in fast. Our Sharp Trackers system goes live in the first weeks - giving you immediate structure, visibility, and control. You get a trained operator doing the day-to-day, with our senior team supervising quality and involved in every strategic decision. If your volume grows, we scale up. If things slow down, we scale back. No drama, no HR process, no bad hires. You get the output of a whole team for the cost of one person.
Internal hire
An internal hire makes sense when you already have experienced supply chain leadership in place who can evaluate candidates properly, onboard them effectively, and supervise their work with confidence. If that's your situation, you don't need us for this. But if you're hiring based on gut feeling, hoping the CV matches the reality, and crossing your fingers - that's exactly the problem we exist to solve.
ABOUT US
Few words about our background
We didn’t come from a consultancy. We came from inside the operations.
Chain Tales was built by two people who spent years inside a fast-growing e-commerce brand – managing a global supply chain worth millions, navigating supplier crises, preparing for a major company exit, and building the systems and tools that kept everything running. We lived the problems our clients face before we ever started solving them for others. Now we recruit and train operators with the same mindset, embed them into growing brands, and stay actively involved so you never have to manage supply chain alone again.
We’ve helped companies:
- Scale from 6 to 9 figures
- Expand into multiple markets
- Optimise inventory worth millions
- Reduce operational costs by 5–15%
Now we’re bringing those same systems to growing brands.
Markets Managed
Across Europe, the US, and beyond – we’ve built and managed supply chains that cross borders, currencies, and customs regimes.
Savings realised
In reduced logistics costs, optimised inventory, and operational efficiencies delivered across the brands we’ve worked with.
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