See the cash leave before it does.

Currency

Owed to factory

—

deposits + balances

Owed to 3PL

—

fulfilment

Marketing + cost of sales

—

variable, % of revenue

Fixed overhead

—

flat monthly

Peak crunch month

—

single biggest outflow

Total cash out

—

across the plan

Cash-out timeline

Factory 3PL Marketing Cost of sales Overhead Running total

One row per PO. Deposit goes out on the order date; the balance lands when the goods arrive (order date + lead time + any net terms).

Orders are revenue ÷ AOV. Each month's fulfilment bill is paid on your net terms after the month closes.

AOV

Cost / order

Net terms (days)

Projection window months (1-18)

Expected revenue — by month

Marketing and cost of sales scale with each month's revenue and hit in the same month. Overhead is a flat figure charged every month of the window.

Marketing (% of revenue)

Cost of sales (% of revenue)

Fixed overhead (per month)

Monthly cash-out plan
Month	Factory deposits	Factory balances	3PL	Marketing	Cost of sales	Overhead	Total out	Running total